Will is an academically trained sport scientist and coach based out of West Yorkshire, England. Alongside his studies and practice, Will has continued to pursue performance on the bike himself racing cyclocross at a UCI level and road on a national level. Will's coaching philosophy leverages recent scientific findings with an appreciation for the individual variability between athletes. Furthermore, Will understands that an athlete is more than just numbers and race results, looking to develop understanding and meaningful relationships with his athletes in order to create greater results. 

Will has experience coaching riders from recreational level to riders on the national pathway, with further experience with high level athletes who come through the doors at Leeds Beckett University through his role there at a physiologist.